CRM Softwares
CRM Softwares

Best CRM Softwares Companies | CRM Softwares Solutions | Techpillar

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Apptivo CRM
By Apptivo
Apptivo CRM is a customized CRM software which provides the seamless integration between the company and the sales team. It is one of the simple online CRM system to store contacts , reminders , files and communication history. The features of Apptivo CRM are as follows :-Lead CaptureCustomize AppConversationCustomer & Contact ManagementG Suite IntegrationSales TrackingWeb-to-lead formCreate o...
 Freshsales  CRM
By Freshworks
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behavior tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. ...
Salesmate CRM Software
By Salesmate
Salesmate CRM provides the easy to use solution to simplify complex sales processes of small and medium enterprises. Salesmate is a truly intelligent cloud-based CRM solution that benefits sales reps be more productive, increases their sales and engage deeply with their customers. With Salesmate, it got easier for businesses manage their pipeline, save time at all stages of the sales cycle and win...
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What is Best CRM Softwares Companies | CRM Softwares Solutions | Techpillar?

The primary purpose of a customer relationship management system is to manage all interactions of an organization with its customers and create a repository of customer information. A CRM software works by automating different processes during the entire customer lifecycle to help businesses track potential purchasers, customer complains, and loyal customers. Along with interaction tracking and customer data management, a CRM software also helps in workflow automation by creating calendars, alerts, task lists, and templates.

Furthermore, CRM software solutions like ZOHO Sales, SpotCRM, SoulCRM, etc. help in measuring the performance and productivity of sales and customer support teams and implementing new strategies.

Different reports are also generated automatically by CRM software solutions to help businesses know their profit-generating products or services and weak links.

Frequently Asked Questions

It is a challenging task for any business to maintain positive relationship with its customers. The Customer Relationship Management (CRM) software helps businesses strengthen this bond by automating the tasks of contact management, marketing campaigns monitoring, and customer service handling.

The primary purpose of a customer relationship management system is to manage all interactions of an organization with its customers and create a repository of customer information. A CRM software works by automating different processes during the entire customer lifecycle to help businesses track potential purchasers, customer complains, and loyal customers. Along with interaction tracking and customer data management, a CRM software also helps in workflow automation by creating calendars, alerts, task lists, and templates.

Furthermore, CRM software solutions like ZOHO Sales, SpotCRM, SoulCRM, etc. help in measuring the performance and productivity of sales and customer support teams and implementing new strategies.

In-built analytical and reporting features of a CRM software identify the latest trends and patterns of customer care management, and help companies run successful business operations. Different reports are also generated automatically by CRM software solutions to help businesses know their profit-generating products or services and weak links.

The CRM software allows businesses to grow faster with satisfied and loyal clientele. This application analyzes, simplifies, centralizes, secures and scales the data necessary for customer engagement. Depending upon the role and the dimension for managing customer relationships, CRM software is classified into different types:

Analytical Software This type of CRM software collects data from different sources and analyzes the information in a structured fashion. Analytical software helps marketing personnel understand the effectiveness of any campaign. It enhances the productivity of a sales department by assisting in drafting extensive reports and making informed sales strategies. It further allows the support department to strengthen the customer relationship. On a whole, this type of CRM software helps the managers make better decisions.

Operational Software The Operational CRM software uses sales, marketing and service automations to streamline different business processes. It integrates these three essential parts of any business to evaluate their prospects and develop strategies accordingly. Operational software is further categorized into:

  • Sales Automation It uses multiple sales modules to bring effective growth in the sales figure of an organization. It uses sales forecasting, lead management, contact management and Quote-to-Order management systems to help users meet the needs of customers.
  • Marketing Automation It uses the Campaign Management module to help businesspersons in creating effective campaigns and selecting the right channels for their execution. By selecting different campaign channels, a company can reach the maximum number of potential customers.
  • Service Automation It strengthens client-customer relationship through improved quality of service. The Issue Management module looks after customers’ problems, the Service Label Management module monitors the quality of service, and the Customer Call Management module manages outgoing/incoming calls.

Marketing CRM Also known as Social CRM, a aggregator providing all information available to related to marketing related activities, thus allow companies to extend business processes to the internet, expand their reach, and reduce costs across sales, service and marketing.

Collaborative CRM Collaborative CRM helps in sharing customer information with external stakeholders like vendors. Vendors can use the valuable customer information for targeting prospects and running promotional offers effectively.

Artificial Intelligence (AI) It is challenging for marketers to find insights and take relevant actions based on the huge amount of web-based data. Hence, AI has evolved as the key to marketing insights in 2017. The marketers are using AI-based bots for non-erroneous marketing decisions. These tools are also becoming essential for the creation of innovative campaigns.

Contextual CRM The year 2017 is witnessing the rise of contextual CRM. This software category targets every customer separately with specific messages and dedicated channels.

Omni-Channel CRM Today, every user is connected to at least four to five devices at a time. Hence, the marketers are relying on multichannel campaigns for an effective customer communication. So, mobile-based CRM applications with multichannel capabilities have become the latest trend.

Social CRM The CRM PA (Predictive Analytics) is becoming imperative for every business. The integration of original Predictive Analytics into the CRM platform is becoming mandatory for an enhanced value calculation.

Customized CRM Today’s CRM applications are using separate business models for every vertical. The idea is to offer customized solutions for separate business sectors.

Data-Driven Retention Customer-oriented brands depend on the data-driven retention technology for marketing. Emotionally intelligent communications are becoming a preference for customers in 2017.

CRM software is quite useful for the growth of small, medium and large-scale businesses in today’s competitive landscape. Buyers need to focus on three different factors during its selection –cost, salient features and business requirements. Here, we have listed important features of a CRM software to assist in your buying decision.

Contact Management It helps businesses organize the list of customers and suppliers into different categories for easy tracking and retrieval. Customers can also be segregated on the basis of buying preferences, and email campaigns can be targeted accordingly.

Multi-tasking Customer Relationship Management software helps CEOs/managers juggle multiple tasks efficiently. The software updates its users about upcoming deadlines or important dates. This updated information helps CEOs/managers become more focused towards their customers’ needs.

Sales Management It helps managers track the progress and efficiency of sales representatives. They may use this software to check sales statistics, task-completion time, and the conversion rate of each sales representative.

Tracking Customer Buying Patterns This software also tracks the buying pattern of every customer, and helps owners capitalize on the existing customer-base. It increases the selling capacity of a business organization without any need of constant advertisements.

Social Media Campaigning CRM software helps business organizations improve their social media marketing strategies. It can integrate with every social media network, and enable users track statistics of their social media campaign.

CRM software provides a large number of benefits to users that can help them in streamlining customer support and sales processes. The highlighting benefits of a CRM software are:

Systematized Structure CRM software keeps multifarious tasks organized in one place. It saves the CEOs and managers from using separate systems for task management, email distribution and calendar coordination.

This software allows its users to integrate these three separate systems at one platform. And, the users can access the information from anywhere with the use of internet.

Task Tracking CRM enables its users track every necessary task and event mentioned on systems’ calendar. It can relate the saved information to suitable leads, contacts, deals or companies.

It delivers updated notifications to its users. The user-friendly dashboard of a CRM software helps users easily view the summary of upcoming tasks or events related to the customers. They can also use the mobile interface of a CRM software to create new tasks or events even when traveling.

Growth Prediction Analytical tools of a CRM software help in analyzing the past performances of business organizations. These analytical tools help CEOs make feasible predictions based on past actions and events.

The users need to store their data correctly for CRM software to generate accurate predictions. It uses specific details to generate a list of prospective deals for a product or a service.

Permanent Storage Cloud-hosted CRM software stores data on the Cloud and saves its users from losing important data. So, the users can forego notepads, memo books, calendars or other storage systems for storing sensitive information. The CRM software also works as a ‘safe-deposit box’ for important data. It prevents the loss of any data due to hard-drive failure or server crash.

Competitive Set-Up Employers may use this software to maintain communication on closed deals or conversion ratio. The friendly inter-office competition contributes into the growth of a productive and encouraging workplace.

Secured Records The CRM software stores every stream of communication between a service-provider and its customers. It maintains the record of every deal and keeps every conversation secured at one place. The users can access these information anytime to check the progression of a client deal.

Status Check CRM software helps its users learn about the status of every customer query or request. It allows the customer-care personnel to figure out cold leads based on the responses to email campaign or direct calls. Employers can use the updated information to check the status of each client in terms of sales prospects.

Improved Calculation It is a time-consuming process to calculate the number of successful projects or conversion ratio using Excel spreadsheets. The inclusion of wrong data may result into erroneous calculation.

But, a CRM software helps businesspersons perform instant calculations accurately. It can also generate customized reports based on specific necessities of each user.

Decentralized Emails CRM software helps HR professionals store the pertinent information regarding clients at one central location. Anyone with the access to the CRM software can easily update this centralized information.

It also becomes easier for users to access the compact information. This software relieves its users from the necessity of syncing or storing every past email.

Enhanced Memory A businessperson may successfully track the details of 20 to 50 customers. But, the task becomes harder as the number continues to grow. It becomes impossible for anyone to remember the details of 100s of customers.

CRM software can successfully store, manage and recall the details of thousands of customers. Thus, it provides businesses limitless opportunities of growth.

Buying CRM software is a daunting task if you are not clear about factors to consider during the selection process. 

Data Security If a business opts for SaaS CM software, then the safety of your data is in the hands of the vendor. It is important that the hardware infrastructure of a vendor is strong to prevent any risk of data security breach. Also, companies need to check which data security tools are used by vendors. 

Scalability Businesses with seasonal needs or fluctuating sales statistics need to go with a CRM software vendor, who allows scalability of features.

Vendor’s Reputation A CRM software vendor’s reference check in terms of preventing data security breach and providing scalability of features is important. This will help businesses in building a trust on a vendor and its services.

Cloud-hosted or On-premise Those employers who require speedy access to data without setting up an internal IT infrastructure can go with cloud-hosted CRM. But, those who want to have a complete control over the functioning of CRM can select on-premise CRM.

Organizations of varying capacities are using this software for positive revenue predictions, risk mitigation, cost reduction and enhanced customer relationship.

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